Technology Brand Announcement

New Branding, Same Passion

Today’s business environment demands agile, scalable, and adaptive technology that keeps up with the ever-changing landscape.

That’s why the legacy systems like spreadsheets and file based PC software, still widely used in the forestry industry, are the technological equivalent of harvesting trees with axes.

Will they get the job done? Absolutely. But at what cost?

In 2023 companies risk being left behind without the right technology in place. Why? Because without the ability to easily track and analyze data over time or access critical information quickly and accurately from anywhere, organizations miss out on pivotal opportunities.

At Overstory Analytics, redefining forest technology is our passion. Technology should be seamlessly integrated into natural resources operations and leveraged to enable greater efficiency, faster decision making, cost savings, and improved resource management outcomes.

We’re here to make that happen for you.

That means transitioning from outdated workflows to a modern, cloud-based experience that keeps everyone on your team on the same page. From harvesting operations to inventory management, low code, cloud-based platforms and labor-saving automations harness your data’s true power and transform your business.

For us, it’s not just about using the latest technology – it’s about finding the perfect solutions to deliver ever-compounding operational value for your business. Therefore, we’re ushering in a new era of natural resource management utilizing incredible cloud-native technologies like Planet Labs, Prism for forest inventory, Microsoft’s Power BI, and Esri’s Web GIS.

According to The Motley Fool, “The cloud is the #1 technology for the next decade. And ultimately the foundation on which all smaller technologies in the near future are built.”

We couldn’t agree more.

Low code and cloud-native technologies have already revolutionized entire industries, and it’s time to bring that revolution to the forestry sector. We’re actively pushing the technology envelope to ensure that natural resource operations have the tools and insights they need to succeed in the 21st century.

“More companies will adopt the composable enterprise model, in which organizations configure their tools to be modular and interchangeable to better adapt to rapid changes in the market. Organizations that adopt the composable enterprise and an automation-first mindset should dramatically accelerate digital transformation and position themselves far better for the challenges to come.” – Low Code and the Future of Work, Forbes.

Why the shift? It’s simple: Data is the new resource, and its power lies in your ability to use it intelligently and efficiently. The companies that succeed in this new era of natural resource management will use technology to optimize their data and drive better decisions.

We’re proud to partner with technology companies such as Esri, Planet Labs, and Lim Geomatics to bring data-driven insights and workflow automation to forestry and resource management operations. Our team combines standardized data models, analytical capabilities, growth and yield, satellite remote sensing and cloud-managed services to achieve a Single Version of the Truth for assets. This real-time data is available and accessible to your team from anywhere on the planet so you can make fast data-driven decisions and stay ahead of the curve.

The future of forestry is bright, and we’re thrilled to be leading the charge.

Let us show you what’s possible – contact us today to get started!

Overstory Analytics Homepage
Planet Labs
Web GIS for Forestry

2022 Q4 Prism Update

Below are some of the new features and enhancements recently rolled out to the Prism mobile and web apps:

  • Configurable equations for any market.
  • Configurable integration with Intuit’s Quickbase.
  • Improved nested subplot functionality.
  • Real time reporting in Microsoft Power BI.
  • Stratify and workup cruises with any polygon layer.
  • Report templates.
  • Support for dark mode on Apple devices.
  • Dozens of fixes and usability improvements.

Coming Soon:

  • Limiting distance calculator for mobile app.
  • Addition of none option for all mobile picklists.
  • Various performance improvements.

Important Planet Labs Update

Images streamed in real time and apps which are always getting better represent the best of cloud computing and software as a service. To improve the user experience, Planet has recently updated the toolbar (Add-In) for ArcGIS Pro.   The Pro toolbar is the tool of choice for foresters get to their Planet imagery into the same environment as business data like stands, harvest and site prep areas.

A few highlights on the update:

  • The whole interface is redesigned to be more visual and intuitive.
  • There is a new button for Planet Tasking to more easily find your SkySat requests.
  • Improved means to add good images into the map to make stand updates or measure acres.
  • Ability to save searches with criteria like cloud percent and overlap with the stand or tract of interest.


Get the New Planet Add-In
(note, you may need to log into ArcGIS Online to access the Add-In; those of you with groups shared with SFC will see the Add-In item in the group)

Grow and Thrive with Software that’s Alive!

By Mike Berzinis II, RF, CSM.

Running your business on dead software is frustrating. Dead software may be real hard to use compared to apps on your phone, or lack regular updates which keep it relevant. Software limping along on its last legs causes one to miss out on time saving automations, modern usability and increased information usefulness. Reliance on dead tech is particularly risky because it is not keeping with the times from a security standpoint.

“Redefining Forest Technology” is about living technology alternatives which reduce risks and meet the growing information demands of the business world.

As part of the Prism software user community, you automatically benefit from enhancements users like you have requested. As “alive” technology, Prism is up to date, secure and continuously provides new value over time. Hit the link below to see a video highlighting some of the hundreds of time saving capabilities brought to Prism just this year.

Welcome to Prism!

Redefining Forest Technology is about enabling forestry and natural resources businesses with the tools to function in the digital age – learn more at our website at the link below:

Redefining Forest Technology

Mike leads SFC’s Geospatial business line and is a military veteran with over 20 years experience in forestry technology.

SFC and WEA Provide Insights to UF Students on Wildlife Management for Private Lands


John Dooner (SFC Partner) and Austin Carroll (WEA President and SFC Partner) joined the University of Florida School of Forest Resources and Conservation’s Integrated Natural Resource Management class as guest lecturers for the second consecutive year. Focusing on Wildlife Management and Environmental Considerations on Private Lands in Florida, Mr. Dooner and Mr. Carroll discussed the complexities of managing for multiple objectives on industrial and non-industrial land holdings in the Southeast.  The focal points of the discussion included common silvicultural practices to achieve recreational and financial objectives and the importance of adaptive management when considering the long-term sustainability of multiple resources. The lecture concluded with a brief review of available wildlife management funding sources and a question/answer session.  UF students asked questions on topics ranging from how to evaluate emerging ecosystem services markets (e.g. carbon) to landowner conservation easement considerations.  SFC and WEA are proud to provide practical, real-world insights and scenarios to the next generation of natural resource managers.