Redefining forest technology means rethinking forest technology from the ground up. Yesterday's technology tools won't solve today's - or tomorrow's - business challenges. Forestry is a data driven business with steadily increasing demands for actionable information. However, many of the technologies currently in use in our industry are difficult to use, near end of life and rarely integrate with each other. For many, the consequences of a fragmented approach to forest technology are lack of user adoption, burdensome data management and hidden operational costs. Read on to hear why a new approach for forest technology is vital to our industry.

While forestry and natural resources professionals didn't get into the profession to focus on technology, industry leadership understands that a strategy for technology can generate substantial value. As we function in a more (than ever) information-driven business world, a practical digital strategy built on a proven foundation is essential for growth and even survival as markets and customer demands shift.

Due to a lack of investments by tech vendors and integrated forest products companies, and a below average R&D spend compared to other sectors, the forestry industry lacks technology choices. Forestry and natural resources organizations are often missing out on game changing technologies already benefiting other sectors. Sure, there are novel forest technologies available in the marketplace or from universities, but when brought together they constitute “pieces and parts” which don't function in the commercial cloud or function as an integrated whole without substantial technical knowledge and time investments. A fragmented pieces and parts approach creates risk, uncertainty and costs which can hit the bottom line and hold organizations back from opportunities to grow and diversify.

We believe the old model of industry or university subsidized technologies has passed. The rest of the business world is embracing powerful and sustainable cloud-based computing platforms which work anywhere and on any device. These toolsets are often simpler and easier to use, and readily available to organizations of all sizes and levels of technical resources. Some organizations can reduce total cost of technology ownership at the same time as advancing other business objectives.

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Navigating today's technology landscape can be a challenge, and for some, result in confusion.

We understand the pitfalls and traps in the technology real and specialize helping forest asset managers evaluate the broader questions like true cost of ownership and risk.

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The Forestry Sector is Missing out on the Benefits of Modern Technology

Many natural resource professionals are getting drawn into data management or trying to get difficult technology to work. As lean as teams are and as limited as time is, most folks just don't have the time to get their technology house in order. The problem has been that the same old players are peddling the same 30 year old software as if those tools can meet today's and tomorrow's business and information needs.

To see the potential of transformational forestry technology, have a look at some our team's work.

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What our Team Brings to the Table

Ever build something for the first time? Maybe a coffee table, a chicken coop or a bridge over a creek on your property. Chances are that whatever that project was, it took longer than expected. After building it you may have learned several ways you could improve on that first first version. This all takes time and at the end of the day, we can only do so many new things - especially in the workplace. Often there is so little time for new things, we end up suffering with the old stuff instead of replacing it.

This is where our team comes in. We’ve taken the time to understand the technology landscape and create the new tools so they operate as expected. We’ve made the mistakes and gone through iterative improvements for you; we understand the nuts and bolts of tech so you don't have to use your limited time trying to figure out something new.

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