Six things your business needs to know about cloud computing.

By Mike Berzinis II, RF, CSM.

 

For many folks in forestry, hearing about “cloud technologies” may create a strong compulsion to run away and into an open pine stand full of briars. There’s a good chance you didn’t get into the natural resources to be up on – or even interested in – technology. However, an inability to harness the power of cloud computing in your operations could limit your growth and ability to serve your customers’ and employees’ changing needs. We hope this plain language post about cloud computing provides some context for what continues to be the biggest shift in how businesses use technology.

1. The most powerful business solutions (and your smartphone) rely on cloud computing.

The most capable and cost effective business technologies are based on – and enabled by – cloud computing. Neglecting the use of cloud computing platforms is akin to milling your own home-building materials when standard dimensional lumber and other materials streamline the building process by fitting together uniformly. (you’d really have to want to do all that work!) Technology providers who have yet to embrace cloud-based computing platforms will spend more to deliver less by building out features that computing platforms have out of the box.

The cloud is “[the]#1 technology for the next decade. And ultimately be the foundation on which all smaller technologies in the near future are built. -The Motley Fool”

2. Always getting better.

In our experience, cloud computing technologies are always up to date and continuously improving. With desktop personal computers, it can be a challenge for providers to keep software up to date when each computer is different. In the cloud a provider completely controls the computing environment. By utilizing cloud-based capabilities, inefficiencies due to infrequent updates or obsolescence is a thing of the past. At the end of the day, a cloud based approach allows providers to deliver more value by keeping tools progressing and with minimal business disruptions.

3. More functionality and flexibility.

Need to enable more than just email on company smartphones? Many cloud-based software are multi-user based (e.g. many can edit at once) with tools which can function simultaneously across multiple devices, users and applications. These phone and web apps can function on a single source of data making it much easier to collaborate and maintain consistency.

4. Reduced (or no) dependency on physical offices.

Since cloud-based computing solutions are in the cloud, they don’t rely on computers in offices. This means software can function independent of office power or internet. One does not need to be at the office to access information, or rely on an office computer because it has a certain software or files on it. Our experience is that cloud-based software is more reliable than software which runs on a personal computer. The value of systems being independent of offices has really hit home during Covid-19 when people needed to distance and still use business tools and data and share information between staff. One client stated that “Had we not worked with you all to move our forest technology to the commercial cloud, we would have been dead in the water for running our operations during several staff quarantines”.

5. More secure.

We know of many organizations which have been hacked or had their server data held ransom in part because they have delayed cloud adoption. These events come at a great cost and disruption to operations. In the commercial cloud (Amazon or Azure, etc) there are much more security options, and the machines being used are kept up to date and secure for you while also being backed up.

6. Highly Configurable.

Cloud-based computing platforms offer “low code” functionality that moderately technical users can manage. This allows components and features to be re-arranged in different ways to meet your needs. Low code, configurable computing is a huge movement for many reasons including reduced costs and avoidance of risks associated with custom on premise software. One our favorite benefits of configurable apps is that we can set up tools for new projects in hours.

In Conclusion:

Many organizations are avoiding adoption of the commercial cloud because they heard something in the news or don’t feel they understand what it is. We hope this post provides confidence as you walk towards a future which will be increasingly digital and where business success is inextricably linked to technology success.

In a follow-on topic we’ll talk about some ways businesses can harness the potential of cloud computing.

SFC is a trusted technology partner and leading cloud solutions provider for numerous wood products and forest management organizations across the southeast.

Mike leads SFC’s Geospatial business line and is a military veteran and technology expert with 20 years experience in forestry technology.

Join the Conversation!

Prism Spring 2020 Release Available

We’re excited to announce a major release for Prism. Prism delivers Map-Centric, Automated tools for forest sampling, timber cruising and wildlife data collection. This major release includes dozens of enhancements for improved efficiency across the forest inventory business process by eliminating data management and providing quick answers to forestry questions.

Prism is part of our effort to Redefine Forest Technology which is based on the belief that yesterday’s technology won’t solve today’s and tomorrow’s challenges. As a business critical technology, Prism is part of a strategy for reliability over the long term while adapting to changing workplace demands for automation, work from home and smart devices.

Reach out to us to learn more about how Prism is a complete rethink on forestry data collection: redefine@soforest.com

Look at our Prism page to see this release in action in a 3 minute video tour.

Continued Support for the Forest Recovery Act during COVID-19

 

As owners, managers, and stewards of natural resources, we talk often of the resiliency and ability of natural systems to recover from disasters like hurricanes and wildfires.  However, as we collectively navigate another challenge in the form of COVID-19, it is apparent that the people that make up our forestry industry have a similar resiliency.  Over the past twenty months we have experienced pressures on our industry that are unprecedented beginning with the onslaught of Hurricane Michael in October 2018 and continuing now with the current pandemic.  The weeks and months following Hurricane Michael were filled with uncertainty and confusion, but ultimately we forged a path forward with confidence that our working forests were important and meaningful enough to restore.  While the recovery effort is far from over, efforts continue in earnest to restore full functionality to these working lands.  Assuredly, the resolute people of our industry will confront the current pandemic with the same perseverance that has allowed us to overcome the challenges of the past.

To that end, Southern Forestry Consultants (SFC) and Wiregrass Ecological Associates (WEA) are proud to share the letter below sent to leaders in Washington and endorsed by members of the Legislature pushing the inclusion of the Forest Recovery Act in legislation addressing COVID-19 relief.  SFC and WEA feel this is a product of the tremendous effort by the agricultural industry in general, and specifically our forestry industry, to educate our lawmakers about the financial aspects and subsequent implications of the long-term investment in timber.

While this letter alone may not result in monumental changes for the forestry industry, it is symbolic of the policy changes that our collective effort will continue to target.  To that end, SFC and WEA want to take this opportunity to extend our gratitude to our clients, partners, and colleagues who have dedicated their time and resources on behalf of our industry.  Furthermore, we want you all to know that we will continue to stand with you in this effort through our participation and leadership in national organizations like the Society of American Foresters and state level Forestry Associations, Farm Bureaus, and Forest Landowner Associations across the Southeast.

We will continue to face challenges as we move forward, but with a resilient group of people grounded in the natural resources entrusted to our care, SFC and WEA are confident our industry will continue to thrive and produce the many products, environmental services, and outdoor opportunities that benefit all of society.

FRA and COVID-19 Letter to Leaders in Washington